New Nespresso Boutique Bar Heats Up Miami

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22nd April 2010, 01:18pm - Views: 1179






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MEDIA RELEASE PR39241


New Nespresso Boutique Bar Heats Up Miami


MIAMI, Apr. 22 /PRNewswire-AsiaNet/ --


                   Nespresso Expands its International Luxury

  Boutique Network with the Opening of a New Boutique Bar on Miami Beach's

                        Premier Pedestrian Promenade


    Nespresso - the worldwide pioneer in premium portioned coffee -

celebrates the opening of its first Boutique Bar in Miami Beach. The new

Nespresso Boutique Bar joins Miami Beach's premier pedestrian promenade as

part of the highly anticipated 1111 Lincoln Road structure by famed

architects Herzog & de Meuron.




    "The opening of the flagship Nespresso Boutique Bar in Miami marks a new

stage in the expansion of the brand on the international scene," said

Frederic Levy, President of Nespresso North America. The Boutique concept is

a very successful model worldwide, and in 2010, Nespresso plans to expand its

network of boutiques from 191 to more than 230. Europe, Asia, and North and

Latin America will be the theatre of new implementations, as Nespresso

continues its international success story." Levy goes on, "We are excited to

further establish an even stronger brand presence in the United States and

bring Nespresso to Miami's discerning coffee aficionados."


    The Nespresso Boutique Bar in Miami Beach is the latest

indication of the brand's continued worldwide growth. In 2009, Nespresso saw

its retail network reach to more than 190 boutiques, delivered sales of CHF

2.77 billion to achieve sales growth of more than 22 percent and watched

Nespresso Club membership grow to more than seven million worldwide.

Nespresso continues to be the fastest growing brand in the Nestle Group with

an average annual growth rate of 30 percent since 2000.


    About Nestle Nespresso SA

    Nestle Nespresso SA, the worldwide pioneer and market leader in

highest-quality premium portioned coffee, introduces consumers to the world's

finest Grand Cru coffees to be enjoyed in the comfort of their own homes and

savoured outside the home, in locations such as gourmet restaurants, upscale

hotels, luxury outlets and offices. As a company, Nespresso is driven by core

competencies that enable it to create highest-quality Grand Cru coffees, long

lasting consumer relationships and sustainable business success. The

Nespresso offer focuses on its unique Trilogy, the unmatched combination of

exceptional coffee, smart and stylish coffee machines and personalised

customer service. Together, these three elements deliver moments of pure

indulgence - the Nespresso Ultimate Coffee Experiences. Headquartered in

Paudex, Switzerland, with more than 4,500 employees, Nestle Nespresso SA

sells products in more than 50 countries directly to its customers. At the

end of 2009, it operated a global retail network of more than 190 exclusive

boutiques in key cities around the world. For the fourth consecutive year,

Nespresso is one of the fastest growing brands within the Nestle Group and

one of its "billionaire brands." In 2009, Nespresso achieved global sales of

CHF 2.77 billion, maintaining an average annual growth rate of 30 percent

since 2000. For more information, visit www.nespresso.com.



SOURCE: Nestle Nespresso SA

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    CONTACT: H.-Joachim Richter of Nestle Nespresso SA, 

             +41-21-796-96-20; or 


             Jennifer Lally of Nespresso North America, 

             +1-646-432-8710


To view this and other AsiaNet releases please visit http://www.asianetnews.net






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