MEDIA RELEASE PR39241
New Nespresso Boutique Bar Heats Up Miami
MIAMI, Apr. 22 /PRNewswire-AsiaNet/ --
Nespresso Expands its International Luxury
Boutique Network with the Opening of a New Boutique Bar on Miami Beach's
Premier Pedestrian Promenade
Nespresso - the worldwide pioneer in premium portioned coffee -
celebrates the opening of its first Boutique Bar in Miami Beach. The new
Nespresso Boutique Bar joins Miami Beach's premier pedestrian promenade as
part of the highly anticipated 1111 Lincoln Road structure by famed
architects Herzog & de Meuron.
"The opening of the flagship Nespresso Boutique Bar in Miami marks a new
stage in the expansion of the brand on the international scene," said
Frederic Levy, President of Nespresso North America. The Boutique concept is
a very successful model worldwide, and in 2010, Nespresso plans to expand its
network of boutiques from 191 to more than 230. Europe, Asia, and North and
Latin America will be the theatre of new implementations, as Nespresso
continues its international success story." Levy goes on, "We are excited to
further establish an even stronger brand presence in the United States and
bring Nespresso to Miami's discerning coffee aficionados."
The Nespresso Boutique Bar in Miami Beach is the latest
indication of the brand's continued worldwide growth. In 2009, Nespresso saw
its retail network reach to more than 190 boutiques, delivered sales of CHF
2.77 billion to achieve sales growth of more than 22 percent and watched
Nespresso Club membership grow to more than seven million worldwide.
Nespresso continues to be the fastest growing brand in the Nestle Group with
an average annual growth rate of 30 percent since 2000.
About Nestle Nespresso SA
Nestle Nespresso SA, the worldwide pioneer and market leader in
highest-quality premium portioned coffee, introduces consumers to the world's
finest Grand Cru coffees to be enjoyed in the comfort of their own homes and
savoured outside the home, in locations such as gourmet restaurants, upscale
hotels, luxury outlets and offices. As a company, Nespresso is driven by core
competencies that enable it to create highest-quality Grand Cru coffees, long
lasting consumer relationships and sustainable business success. The
Nespresso offer focuses on its unique Trilogy, the unmatched combination of
exceptional coffee, smart and stylish coffee machines and personalised
customer service. Together, these three elements deliver moments of pure
indulgence - the Nespresso Ultimate Coffee Experiences. Headquartered in
Paudex, Switzerland, with more than 4,500 employees, Nestle Nespresso SA
sells products in more than 50 countries directly to its customers. At the
end of 2009, it operated a global retail network of more than 190 exclusive
boutiques in key cities around the world. For the fourth consecutive year,
Nespresso is one of the fastest growing brands within the Nestle Group and
one of its "billionaire brands." In 2009, Nespresso achieved global sales of
CHF 2.77 billion, maintaining an average annual growth rate of 30 percent
SOURCE: Nestle Nespresso SA
CONTACT: H.-Joachim Richter of Nestle Nespresso SA,
+41-21-796-96-20; or
Jennifer Lally of Nespresso North America,
+1-646-432-8710
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