MEDIA RELEASE
10 November 2009
Perk up your tastebuds and not your lunch!
As summer sets in, so does the Aussie wanderlust as we head to the roads, skies and high
seas for solace, sun and fun.
But the fun and excitement of a long-awaited holiday can come to a crashing and embarrassing
halt when the dreaded signs of motion sickness surface.
A timely new addition to Woolworths’ confectionery aisles is Buderim Naturals new Traveller’s
Friend chewy ginger treats, containing real ginger and perfect for long trips as a palate pick-me-
up.
The world’s largest processor of confectionery ginger is Australia’s Buderim Ginger on
Queensland’s Sunshine Coast, which is working closely with the scientific world to unlock the
secrets of this unusual looking rhizome or root that has been used as a traditional remedy for
stomach upsets and motion sickness for thousands of years.
“Ginger has been revered for centuries for its medicinal properties and today, many formal
studies are taking place around the world to test the claims,” said Buderim Ginger’s national
retail marketing manager, Mark Stanley.
One of the more famous reports on the effects of ginger on motion sickness was reported in the
British medical journal The Lancet ¹.
In this clinical trial, 39 men and women who had "very high susceptibility to motion sickness"
were tested. Motion sickness was induced under controlled conditions and it was found that
ginger was significantly more effective in reducing motion sickness than the antihistamine
dimenhydrinate and a placebo.
Even the crazy Canadians from the cult TV program Mythbusters put their bellies on the line to
test ginger’s effectiveness against motion sickness and gave it the thumbs up over other motion
sickness products tested ².
While Traveller’s Friend Chewy Ginger Treats are a new spicy adult confectionery that will
enliven the tastebuds, who knows… they might even help keep your lunch down too!
-more-
page 2.
References:
1
Motion sickness, ginger, and psychophysics. Mowrey, D.B., Clayson, D.E.?LANCET 1 (8273):
655-7 (Mar 1982)
2
ENDS
Editor’s note: For complimentary samples of Traveller’s Friend or images, please contact
Corina Ammann below.
Traveller’s Friend can be found throughout Woolworths stores nationally with a RRP of
$1.99.
Further information:
Released through:
Mark Stanley
Corina Ammann
Buderim Ginger Limited
MarkPR Pty Ltd
Ph: (07) 5446 7100
Ph: (07) 3368 3456
Em: mstanley@buderimginger.com
Em: corina@markpr.com.au
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