miRoamer launches in subcontinent
miRoamer signs License Agreement with Pearl Group India to establish Joint Venture
for India, Sri Lanka and Bangladesh
Trade news from New Delhi
MiMedia Holdings Melbourne has signed a license agreement for its new internet radio
application miRoamer with Pearl Group India, establishing a joint venture for India, Sri Lanka
and Bangladesh.
miRoamer was launched two months ago in Australia through RIM and had 35,000
downloads in its first five days. Within a few weeks it was named in the Top 25 Blackberry
Apps worldwide by Tech Radar UK (the only Aussie contender to make the list), received a
five-star rating from T3 and was featured on stage at the annual Intel Forum in San Francisco.
This new joint venture brings together the world's most experienced internet media provider,
miRoamer, and the Pearl Group of Industries, India's leading DVD and CD replicators,
manufacturers of industrial motor parts and automobile engine alloys, based in New Delhi.
The two companies will form a separate entity to be known as miPearl India serving the
subcontinent exclusively.
Mr Rajat Behl, Chief Executive Officer of Pearl Group, who has many years of experience in
the content production and manufacturing business, stated, “Our vision is to be inside every
pocket, every home and every car. We intend for miPearl to infiltrate mobile phones, mp3
players, home entertainment systems and in-car infotainment systems throughout the sub-
continent. The miRoamer internet radio platform, streaming 35,000 radio stations, is just the
beginning, with iptv and video on demand services soon to be announced.”
India represents one of the largest mobile usages in the world, recently surpassing 700 million
mobile handsets. The country is launching a nation-wide 3G network in October, which will
provide tremendous growth and revenue opportunities for
Telco’s, handset manufacturers,
home and audio system manufacturers and of course the joint venture of miPearl.
George Parthimos, founder and CEO of MiMedia Holdings and creator of miRoamer
technologies,
stated today
that
“India and
the subcontinent represent one of the world’s
most exciting markets and provide enormous growth opportunities for miPearl. The decision
to join with the Pearl Group will establish an enviable standard across the globe”.
The Pearl Group has already received an overwhelming response from the key handset
manufacturers (OEM’s), major telecommunication providers and the various other
stakeholders including government. This
will enable miPearl to quickly establish a major
foothold in the sub-continent and grow accordingly.
For more information contact Janine Scott at Cause Effect on 61-3-9417 2210
Or 61 3 (0)412 509 025
janine@cause-effect.com.au
More background follows:
About miRoamer
miRoamer, a wholly-owned subsidiary of listed digital media company Mi Media Holdings
Limited (FRA:8MK), is a category-leading software solution for enhanced Internet radio
entertainment, which can be installed in a variety of consumer electronic products, including
car radios, smart phones, gaming consoles and audio-visual equipment from televisions to
home stereo systems. Users have access to media content from a common platform, using
as many electronic products as they wish. The miRoamer Internet portal allows users to
access favorite content providers and stations, as well as customize how they access them.
miRoamer is licensed by some of the world’s biggest and most prestigious automotive and
consumer electronics companies..
About Pearl Group
Based in New Delhi, Pearl group is a leading manufactuer of variety of products, such as
Heavy Industry Electrical Motor Parts, Automobile Engine Alloys and Data CD’s and DVD’s.
Pearl envisions to be the most innovative company in the world and for the same it will be
forever working to get the NEW to the market.
For more information, email janine@cause-effect.com.au, call 61-3-9417 2210 or visit
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