Berge Ayvazian, Ex-yankee Group Ceo And Veteran Telecom Analyst And Consultant, To Join Light Readin

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7th January 2010, 10:16am - Views: 766

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Berge Ayvazian, Ex-Yankee Group CEO and Veteran Telecom Analyst and Consultant, to

Join Light Reading

NEW YORK, Jan. 7 /PRNewswire-AsiaNet/ --

media company serving the global communications marketplace, today announced that

Berge Ayvazian, one of the highest-profile industry analysts and consultants in the

telecom and mobile industry, has joined Light Reading as a Senior Consultant with its

telecom business technology research unit, Heavy Reading.

    Ayvazian has spent more than 20 years conducting research and consultation

projects focused on mobile broadband business strategies for all of the major telecom

equipment vendors and a Who's Who list of the largest service providers in the world.

In his tenure at Yankee Group he held a number of positions, including CEO from 1999

to 2001 and Strategy Director for the Reuters Research and Advisory Unit.

    At Heavy Reading, Ayvazian will be leading a new integrated research and

consulting practice on 4G Network and Mobile Internet Evolution. This practice will

help operators develop their 4G technology roadmaps based on Heavy Reading research

on packet core, service platforms, and mobile backhaul, and then build a complete

mobile Internet business case by leveraging worldwide demand-side research on 4G and

mobile Internet service adoption from Pyramid Research, the world's leading authority

on emerging telecom markets and service opportunities, which was acquired by Light

Reading in 2008.

    Ayvazian will also have a regular column on Light Reading and will participate in

its Webinars, podcasts, videos, and select conferences. He is a frequent speaker at

telecom industry events, and has served as contributing editor of the 4G Trends

newsletter and co-chairman of the 4G World, WiMAX World, and Mobile Internet World

conference programs, which were operated by Trendsmedia, Yankee Group's events group.

He will remain on the 4G World Advisory Board.

    "We are very excited to have Berge Ayvazian join our Heavy Reading team of

industry-leading senior analysts and consultants," says Joseph Braue, Group Director

and SVP of Light Reading. "As an integrated research and media company, we provide

the perfect platform for Berge to use his strategic insight and experience in the

mobile and telecom industries to meet the complete research and marketing needs of

the entire mobile Internet ecosystem, including service providers and the vendor

community that serves them."

    Berge Ayvazian will be based in the Pyramid Research office in Cambridge,


    About Light Reading

    Founded in 2000, Light Reading ( is the leading online

media, research, and focused event company serving the $3 trillion worldwide

communications market. is the ultimate source for technology and

financial analysis of the communications industry, leading the media sector in terms

of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and

Pyramid Research, provide the most comprehensive communications research, market

data, and technology analysis for more than 100 markets around the world. Light

Reading produces nearly 20 targeted communications events including TelcoTV, Ethernet

Expo New York and Ethernet Expo London, The Tower Summit @ CTIA, as well as focused

Culture International Light Reading 3 image

one-day events tailored for cable, mobile, and wireline executives. Light Reading was

acquired by United Business Media in August 2005 and operates as a unit of TechWeb.

    About TechWeb

    TechWeb (, the global leader in business technology

media, is an innovative business focused on serving the needs of technology decision-

makers and marketers worldwide. TechWeb produces the most respected and consumed

media brands in the business technology market. Today, more than 13.3 million*

business technology professionals actively engage in our communities created around

our global face-to-face events, Interop, Web 2.0, Black Hat, and VoiceCon; online

resources such as the TechWeb Network, Light Reading, Intelligent Enterprise,,, and The Financial Technology Network; and the

market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, and

Wall Street & Technology magazines. TechWeb also provides end-to-end services

including next-generation performance marketing, integrated media, research, and

analyst services. TechWeb is a division of United Business Media, a global provider

of news distribution and specialist information services with a market capitalization

of more than $2.5 billion.

    *13.3 million business decision-makers: based on number of monthly connections

    About United Business Media Limited

    UBM (UBM.L) focuses on two principal activities: worldwide information

distribution, targeting and monitoring; and, the development and monetization of B2B

communities and markets. UBM's businesses inform markets and serve professional

commercial communities -- from doctors to game developers, from journalists to

jewelry traders, from farmers to pharmacists -- with integrated events, online, print

and business information products. Our 6,500 staff in more than 30 countries are

organised into specialist teams that serve these communities, bringing buyers and

sellers together, helping them to do business and their markets to work effectively

and efficiently. For more information, go to


    Amy Averbook

    Director of Corporate Marketing

    Light Reading Communications Group

    O: +1-212-600-3373

SOURCE: Light Reading

    CONTACT: Amy Averbook, 

             Director of Corporate Marketing, 

             Light Reading Communications Group, 



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