China's Real Estate Industry Steps into a Brand-dominant Era
BEIJING, Oct. 16 /PRNewswire-Asia-AsiaNet/ --
On October 9, CRIC (China) Information Technology Co., Ltd and China Real Estate
Appraisal jointly released the Sales Rankings of Chinese Real Estate Companies for Q3
2009. The new force, represented by Evergrande Real Estate Group, overwhelmingly
exceeds the well-established real-estate giants, represented by Vanke, in terms of
multiple key indicators over 10 years of effort. The implication behind this
performance indicates the competition among several development models for Chinese
real-estate companies. Therefore, the release of the sales rankings might generate a
far-reaching impact and indicate the future of China's real estate industry. Sina
Leju was the first media source to announce the release of this report.
According to the report, Evergrande Real Estate Group ranks at the top with land
reserves of 51 million square meters, making it the largest land owner, followed by
Country Garden and Agile Property Holdings Co., Ltd. with areas of 43.6 million
square meters and 29.5 million square meters, respectively. The 4th through 10th
places are Hopson, Shimao, Greentown, China Overseas Property, China Resources, Vanke
and China Poly Group Corporation. The rankings also show that land reserves of 20
million square meters serve as the threshold for possession of abundant land
resources. CRIC (China) Research Center believes that the capacity of selling fast
and high levels of land reserves in Evergrande, Country Garden and Agile Property
Holdings Co., Ltd. will be conducive to their development, allowing them to enjoy
huge potential for future growth.
After the prosperity of the Chinese real estate market in Q2 2009, the industry
has since become more rational as brand value becomes highlighted. The experts
pointed out that brand property developers, acting as the backbones to revitalize the
industry, have been leading the market in the recovery of China's real-estate
industry.
On Sept. 19, 2009, the Research Team for TOP10 Brand Value of Chinese real estate
industry released "Research Results of the Brand Value of China's Real Estate 2009."
Evergrande Real Estate Group is ranked one of the top three with brand value of
RMB4.154 billion. This is the fourth time for Evergrande to be ranked one of the top
10 brand values in China's real estate industry.
According to one of the principals at Research Team for TOP10 Brand Value of
Chinese real estate industry, there are two reasons that the brand real-estate
enterprises represented by Evergrande achieved such outstanding sales records in
2009. One is the external factor of market recovery demonstrated by investment-
oriented purchases along with the enormous release of rigid demand after 2009 Spring
Festival, which contributes to large growth of transactions for commercial
properties. But more importantly, such achievement is a direct effect of the progress
of its strategy and brand shaping.
Evergrande's branding is highlighted by its product quality. Since 2004,
Evergrande has been implementing the strategy of excellent products and established
brand cooperation alliances with top enterprises at home and abroad.
Some insiders have said that Evergrande's model of development, marketing and
management with national standards has become increasingly sophisticated, which has
imposed pressure on developers in the cities where Evergrande has business operation.
For more information, please contact:
Kevin
Fax: +86-10-5895-1005
Email: Kevinmts@sina.com
SOURCE: Sina Leju
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