MEDIA RELEASE PR36670
Chinese Real Estate Giant Emerges Through Effective Strategies
BEIJING, Oct. 20 /PRNewswire-Asia-AsiaNet/ --
CRIC (China) Information Technology Co., Ltd., China's largest integrated information services provider for the
real estate sector, in cooperation with China Real Estate Appraisal, released the "Sales Rankings of Chinese Real
Estate Companies for Q3 2009" on Oct 9. Evergrande Real Estate, the "dark horse" of the Chinese real estate
sector, won five titles in the report. According to insiders, strong results demonstrated the property developer's
strategy record over the last decade or so. Meanwhile, the Chinese real estate sector enters a strategy competition
age. Sina Leju was the first media source to announce the release of this report, part of which is as follows.
Analysis by insiders pointed out that Evergrande started with nothing relatively recently, so it adopted the overall
development strategy of "first big, then strong," and clearly divided its development into three stages. The company
would adopt different development models and strategies at different development stages. Evergrande has now
successfully emerged from the start-up period of "winning on scale," and has turned to the "scale plus brand"
strategy.
During the start-up period, Evergrande used six to eight years to implement its development strategy model of
"winning on scale." During this period Evergrande focused on developing mid- to low-priced properties, becoming a
top 10 real estate company in Guangzhou.
Since 2004, Evergrande has turned to the "scale plus brand" model. During the period, the developer completed
the mid- and long-term reserves of talents, land and capital. It increased its workforce to over 2,000, completed
effective information of tens of thousands of land projects and attracted top international investment institutions,
such as Merrill Lynch, Deutsche Bank, Temasek and Chow Tai Fook, to purchase shares in it.
After 2007, Evergrande began to implement the "scale plus brand" development strategy. It jointly developed
over 40 projects across the country in more than 20 cities, occupying the industry's first place in terms of the area
under construction, and becoming the largest land holder in the Chinese property market with land reserves of 51
million square meters.
Some experts concluded Evergrande's major competitive advantages lay in seven areas, among which, the most
important one is that the company has been focusing on becoming the leader in the standardized operation of
selected properties in China. During the process of expansion across the country, the company has formed the
operation model of implementing tight collective management in its headquarters, and implementing standardized
operations in regional offices across the country.
Many developers can build one or more projects in the same region, but aren't able to properly arrange the overall
project layout across the country. Evergrande successfully achieved this unified stance. Experts pointed out that
unlike other real estate developers, Evergrande fully implemented the standard and the strategy of selected projects
during the development processes of all projects, including high-end products, mid-end products and tourism
properties. The group cooperated with domestic and foreign real estate-related industry giants to form complete
management systems through large-scale resource integration.
As the CRIC (China) report said, private enterprises, represented by Evergrande, are challenging traditional
public enterprises through the rapid expansion of market share. Evergrande highlighted its position as an industry
leader with strong results.
For more information, please contact:
Kevin
Fax: +86-10-5895-1005
Email: Kevinmts@sina.com
SOURCE: Sina Leju
NEWS 
