MEDIA RELEASE PR38007
DivX Expands Presence in Asia With Opening of Representative Office in the People's Republic of
China
SAN DIEGO and SHENZHEN, Jan. 25 /PRNewswire-AsiaNet/ --
Local office provides business and marketing support to Greater
China partners
DivX, Inc. (Nasdaq: DIVX), a leading digital media company, today
announced the opening of its representative office in the People's Republic
of China. Located in Shenzhen, a major hub of manufacturing of multimedia
products and high-tech industry in China, the office provides DivX with a
stronger market presence in the Greater China region, including China, Hong
Kong and Taiwan.
DivX has taken the lead in developing digital media technology that
delivers a true cinematic viewing experience in a secure, easily downloadable
and portable format. Digital videos in the DivX(R) format can be viewed on
the more than 250 million DivX devices that have shipped into the market,
which now include TVs, DVD and Blu-ray players, gaming consoles, and a
variety of mobile devices.
"This office allows us to better serve our partners through local support
services, including marketing and technical support," said Samson Lee,
General Manager, Greater China & South Asia Pacific Region at DivX. "With our
on-site Certification Lab now up and running, we are providing a faster
turnaround on the testing and certification of new consumer electronic
devices for our partners that we hope will expedite the launch of new DivX
Home Theater, DivX HD and DivX Plus(TM) HD Certified products into the
market."
In addition to extending the availability of its DivX Certification
programs in the region, the company's flagship software, DivX for Windows, is
available in Chinese Simplified and Chinese Traditional translations to
support the creation, download and playback of high-quality DivX videos,
including DivX Plus HD (MKV/H.264).
"The Greater China region possesses a strong manufacturing sector and one
of the world's largest online populations," said Kevin Hell, Chief Executive
Officer at DivX. "By establishing a regional office in this rapidly growing
market, we are supporting the expansion of the DivX ecosystem so that
consumers around the world can enjoy high-quality digital content anytime,
anywhere."
Products that bear the DivX Certified(R) logo have undergone a rigorous
testing program to ensure a high-quality DivX media experience, including
reliable video creation and playback, interoperability with other DivX
Certified devices and the visual quality users expect from DivX.
About DivX
DivX, Inc. is a leading digital media company that enables consumers to
enjoy a high-quality video experience across any kind of device. DivX
creates, distributes and licenses digital video technologies that span the
"three screens" comprising today's consumer media environment-the PC, the
television and mobile devices. Over 250 million DivX devices have shipped
into the market from leading consumer electronics manufacturers. DivX also
offers content providers and publishers a complete solution for the
distribution of secure, high-quality digital video content. Driven by a
globally recognized brand and a passionate community of hundreds of millions
of consumers, DivX is simplifying the video experience to enable the digital
home.
Forward-Looking Statements
Statements in this press release that are not strictly historical in
nature constitute "forward-looking statements." Such statements include, but
are not limited to, statements regarding DivX's visibility within the
investment community. Such forward-looking statements involve known and
unknown risks, uncertainties and other factors which may cause DivX's actual
results to be materially different from historical results or from any
results expressed or implied by such forward-looking statements. These
factors include, but are not limited to: the risk that customer use of DivX
technology may not grow as anticipated; the risk that anticipated market
opportunities may not materialize at expected levels, or at all; the risk
that the Company's activities may not result in the growth of profitable
revenue; risks and uncertainties related to the maintenance and strength of
the DivX brand; risks associated with DivX's ability to penetrate existing
and new markets; risks regarding the effects of competition; the risk of
DivX's dependence on its licensees and partners; risks related to the effect
of intellectual property rights claims; and other factors discussed in the
"Risk Factors" section of DivX's most recent report filed with the Securities
and Exchange Commission. All forward-looking statements are qualified in
their entirety by this cautionary statement. DivX is providing this
information as of the date of this release and does not undertake any
obligation to update any forward-looking statements contained in this release
as a result of new information, future events or otherwise.
SOURCE: DivX, Inc.
CONTACT: Media, Lulu Shen,
+86-755-8287-7633 ext. 109,
lshen@divxcorp.com, or
Investors, Karen Fisher,
+1-858-882-6415,
kfisher@divxcorp.com, both of DivX, Inc.
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