Light Reading Debuts Communication Industry's First Live Video Broadcast Event With Embedded Twitter

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15th December 2009, 03:47am - Views: 913

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Light Reading Debuts Communication Industry's First Live Video Broadcast Event With Embedded Twitter


NEW YORK, Dec. 14 /PRNewswire--AsiaNet/ --

    TechWeb's Light Reading (, the leading media company serving the worldwide

communications industry, and Heavy Reading (, its prestigious market research division,

ran their first interactive video broadcast combined with a live twitter feed on Thursday, Dec. 10. The video

broadcast, IP Goes Mobile: Redefining LTE Wireless Broadband, was sponsored by Alcatel-Lucent.

    The broadcast included Heavy Reading Senior Analyst and Mobile 4G expert Gabriel Brown who moderated the

broadcast as well as the twitter function. Paul Mankiewich, Wireless CTO at Alcatel-Lucent, and Michael J.

Schabel, General Manager at Alcatel-Lucent Ventures (, spoke

via live broadcast. The broadcast had 888 registrants and was attended by 317 attendees from 41 countries

watching the live video and tweeting throughout this hour-long event.

    "This is an example of how Light Reading, which is already by far the Webinar and virtual event leader in the

telecom space, is pushing the envelope in creating new ways to create interaction and relationships between

its audience of executives who work for communications service providers and the telecommunications industry

that serves them," says Joseph Braue, Group Director and Senior Vice President of Light Reading.

    This live broadcast addressed Alcatel-Lucent Bell Lab findings in today's wireless data networks including how a

migration to LTE will promote optimization of full-stream service costs while delivering an always-on wireless

broadband subscriber experience; how we can leverage network self-optimizing techniques to enhance the user

experience in the face of ever-growing congestion; and what work we can do now to drive coordination between

the LTE network and application providers to enable application delivery that is highly reliable and profitable.

    "It is important to continue to develop formats for online information sharing and discussion," says Heavy

Reading's Brown. "Our aim is to make industry expertise easily accessible to a global audience. There is a

tremendous thirst for quality information on the mobile network market as 3G and LTE technologies evolve. We

hope everybody enjoyed the event."

    This live video broadcast included a twitter feed that was integrated into the event platform, allowing attendees

access to twitter directly from the event console. Attendees had the opportunity before and during the broadcast to

follow the twitter conversation at Attendees were also able to tweet from the event console

during the live broadcast while still watching the video portion.

    The video broadcast will be available for on-demand viewing on Tuesday here:


    Amy Averbook

    Director of Corporate Marketing

    Light Reading


    About Light Reading

    Founded in 2000, Light Reading ( is the leading online media, research, and focused

event company serving the $3 trillion worldwide communications market. is the ultimate source

for technology and financial analysis of the communications industry, leading the media sector in terms of traffic,

content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most

comprehensive communications research, market data, and technology analysis in close to 100 markets around

the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, Ethernet Expo

Culture International Light Reading 3 image

New York and Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as focused one-day

events tailored for cable, mobile, and wireline executives. Light Reading was acquired by United Business Media in

August 2005 and operates as a unit of TechWeb.

    About TechWeb

    TechWeb (, the global leader in business technology media, is an innovative

business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb

produces the most respected and consumed media brands in the business technology market. Today, more than

13.3 million* business technology professionals actively engage in our communities created around our global face-

to-face events, Interop, Web 2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network, Light

Reading, Intelligent Enterprise,,, and The Financial Technology Network; and

the market-leading, award-winning InformationWeek, TechNet, MSDN, and Wall Street & Technology magazines.

TechWeb also provides end-to-end services including next-generation performance marketing, integrated media,

research, and analyst services. TechWeb is a division of United Business Media, a global provider of news

distribution and specialist information services with a market capitalization of more than $2.5 billion.

    *13.3 million business decision-makers: based on number of monthly connections

    About United Business Media Limited

    UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting, and monitoring;

and, the development and monetization of B2B communities and markets. UBM's businesses inform markets

and serve professional commercial communities - from doctors to game developers, from journalists to jewelry

traders, from farmers to pharmacists - with integrated events, online, print and business information products.

Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities,

bringing buyers and sellers together, helping them to do business and their markets to work effectively and

efficiently. For more information, go to

     SOURCE: Light Reading

    CONTACT: Amy Averbook, Director of Corporate Marketing, Light Reading,



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