Marvell Changes The Game Again - New Armada 610 Application Processor First To Bring 1080p Full-hd E

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6th January 2010, 05:02am - Views: 894





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MEDIA RELEASE PR37754


Marvell Changes the Game Again - New ARMADA 610 Application Processor First to Bring

1080p Full-HD Encode and Decode and 3D Multimedia Performance to Mobile Connected

Devices


LAS VEGAS, Jan. 5 /PRNewswire-AsiaNet/ --


            On a Mission to Deliver the Always-On Lifestyle to Mobile

Consumers, New Gigahertz-Class Application Processor Uses Extremely Low Power

                           for Greater Portability


    CES -- Marvell (Nasdaq: MRVL), a worldwide leader in integrated silicon

solutions, today announced the newest addition to the ARMADA family of application

processors - the Marvell(R) ARMADA(TM) 610 series. Designed for mobility, the ARMADA

610 features a gigahertz-class CPU, integrated 1080p full-HD encode and decode, and

3D graphics to offer high performance and visual and entertaining experiences for

eReader, Mobile Internet Devices (MIDs), tablets,

smartbook/netbooks, connected portable media players, smartphones, and new

personal information appliances. Apart from its family members, the ARMADA

610 is designed to use extremely low power while maintaining high processing

performance and attractive price points for manufacturers.


    (Logo: http://www.newscom.com/cgi-bin/prnh/20070411/SFW034LOGO)


    "Marvell is on a mission to change the way consumers enjoy media on their

mobile devices - live news and sporting events, on-demand movies, and

high-end games," said Ms. Weili Dai, Marvell's Co-founder and Vice President

and General Manager of Marvell Semiconductor's Consumer and Computing

Business Unit. "We're thinking beyond the traditional PC-laptop with entirely

new entertainment experiences - HD quality live video, high performance 3D

graphics, super-fast connectivity, and super-long battery life - in mobile

products, such as eReaders, tablets, and smartbooks/netbooks, priced for mass

consumer market adoption. Marvell's rich featured Armada 610 applications

processor differentiates from other competing applications processors by

offering integrated 1080p full-HD encode and decode with HDMI interface and

gaming class 3D graphics while using very low power."


    The new ARMADA 610 enables unprecedented video support for eReaders,

MIDs, tablets, smartbooks/netbooks, and other mobile devices. As full HD

1080p content becomes the standard for video and movies on-demand, streaming

live news, as well as inexpensive consumer friendly HD digital camcorders,

the need for full 1080p decode and encode support becomes critical for mobile

devices. The ARMADA 610 features Marvell's award winning Qdeo(TM) technology

that can seamlessly encode and decode 1080p video, enabling applications

previously impossible for this class of device, such as full-HD camcorders,

HD IP cameras, and HD video playback.


    About ARMADA 610

    The ARMADA 610 is based on a Marvell-designed ARM v7 compatible CPU

offering best-in-class performance. It offers the flexibility to use any

standard memory (LP-DDR and DDR) based on customers' cost and power

considerations, a highly flexible display controller capable of four

simultaneous displays at 2K x 2K resolution (greater than WUXGA) and a highly

robust security subsystem that includes a secure execution processor. In

addition, it features a powerful 3D engine that renders full 2D/3D graphics

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with a complete floating point pipeline and unified vertex and fragment/pixel

shading, generating contrast-rich video with high-definition resolution and

color.


    Technical Specifications

    The ARMADA 610 supports Open GL ES 2.0 and 1.1 and Open VG for

compatibility with anticipated game titles and is able to render 45M

triangles per second for an immersive gameplay experience. It also supports

advanced peripherals including: MIPI DSI display, MIPI CSI camera, MIPI HSI,

and MIPI SLIMbus. Additional IO's include: USB 2.0 HSIC, SD/SDIO/MMC,

embedded MMC (eMMC), HDMI with PHY and a standard set of lower bandwidth

peripherals. The ARMADA 610 maintains support for legacy peripherals such as

parallel LCD and parallel camera interfaces with integrated laser scanner

support. This superior class of integrated peripheral support enables

manufacturers to offer smaller and lighter consumer devices with extended

battery life.


    Marvell's extensive experience in producing board support packages and

reference boards enable a full suite of operating system platforms for the

ARMADA 610. The reference platform is a turnkey solution that includes the

ARMADA 610 and Marvell's latest Wi-Fi and cellular technologies, all in a

compact form factor for software development. And with support for Linux,

Android, Windows Mobile and Windows Embedded CE, ARMADA 610 customers will

have one of the broadest choices of platform solutions in the industry.


    Availability

    The ARMADA 610 will be demonstrated at the Marvell Booth (South Hall

30642) at the Consumer Electronics Show (CES) in Las Vegas this week. The

ARMADA 610 is currently sampling to early customers. For more information

please contact a sales representative or visit www.marvell.com.


    About Marvell

    Marvell (NASDAQ: MRVL) is a world leader in the development of storage,

communications, and consumer silicon solutions. The company's diverse product

portfolio includes switching, transceiver, communications controller,

wireless, and storage solutions that power the entire communications

infrastructure including enterprise, metro, home, and storage networking. As

used in this release, the terms "company" and "Marvell" refer to Marvell

Technology Group Ltd. and its subsidiaries. For more information, visit



    Marvell(R) and the Marvell logo are registered trademarks of Marvell

and/or its affiliates. ARMADA and Qdeo are trademarks of Marvell and/or its

affiliates. Other names and brands may be claimed as the property of others.


    For Further Information Contact:


    Marvell Media Relations           Marvell Media Relations

    Gina DeBoutez                     Tate Tran

    Tel: 408-222-7424                 Tel: 408-222-7522

    deboutez@marvell.com              tate@marvell.com


    SOURCE:  Marvell


    CONTACT: 

    Gina DeBoutez, 

    +1-408-222-7424, 

    deboutez@marvell.com, 


    or Tate Tran, 

    +1-408-222-7522, 

    tate@marvell.com, 


    both of Marvell Media Relations


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