MEDIA RELEASE PR42048
Omnicom Group Agencies Scoop Top Awards at China International Advertising Festival
BEIJING, Nov. 4, 2010 /PRNewswire-AsiaNet/ --
Omnicom Group's (NYSE: OMC) BBDO, DDB and TBWA have clinched the Chinese advertising industry's top
awards for outstanding work in China, garnering the highest honors at the various award shows during the China
International Advertising Festival in Nanchang.
This year's 17th CIAF was held at the Nanchang International Conference and Convention Centre October 22-
24. It was authorized by the State Administration of Industry and Commerce and hosted by the China Advertising
Association. Vice Minister Liu Fan of the State Administration of Industry and Commerce, key industry leaders Mr.
Li Dongsheng and Mr. Li Guoquing from China Advertising Association, and Mr. Alan Rutherford, Chairman of the
International Advertising Association, attended the grand opening ceremony.
The event reflects China's rapidly developing advertising industry and its increasing importance in meeting the
growing demands of the Chinese consumer market. Officials at the event acknowledged the key role the
advertising industry plays in China's economic development goals and its advancement of society.
At the China Effies, DDB won the Gold and Best Media awards for McDonald's Winning the Wings Battle
campaign. DDB received a Silver for the Ministry of Commerce's Made with China campaign, and scooped up
three Bronzes: for Shanghai Volkswagen-Tiguan's pre-launch and launch campaign, Lipton's Milk Tea Chinese
New Year campaign for Unilever, and Neutrogena's Hydration launch for Johnson & Johnson. BBDO secured a
Silver for Mountain Dew, and TBWA walked away with a Bronze for McDonald's Brand Spirit project.
At the Great Wall Awards, DDB won two Golds: one for Volkswagen and one for ING; three Silvers: for Miiow,
Gateway Computers and Philips Expo; and four Bronzes, winning for Getac Rugget Notebook, Acer, Gatorade and
SVW-Tiguan. BBDO clinched three Silvers, taking awards for Pepsi Mini Space, Braun Chinese Garden and
Anlene Home Storage. TBWA Beijing won three Silvers for Expo on QQ -- Beijing, Suzhou and Hong Kong. The
Great Wall Awards recognize outstanding work published in different media and is one of the most coveted
advertising awards in China.
DDB won the Cannes Gold Lion earlier this year in the Outdoor category for Green Pedestrian Crossing, China's
second ever Gold Lion. The work received another Gold in the Outdoor category at the recent Yellow River Awards
where DDB also won Gold for Open Me while BBDO took the Silver and Brand Awards for the China Doll
campaign. DDB again struck both Gold and Silver at the China Automobile Advertising Awards for Open Me and
Dog's Tale, and took a Silver for Volkswagen's Vico-Scirocco -- Racing Track.
About CIAF Nanchang 2010
The China International Advertising Festival (CIAF), held annually in different locations in China, is the most
authoritative and influential advertising industry event in China. This year, the event attracted 88,000 visitors from
advertising and media industries globally.
Widely acknowledged as the pinnacle event of China's advertising industry, it consists of professional
competitions, media and equipment exhibitions, business communications and summits. The CIAF is valued as an
efficient business platform for advertisers, agencies and media promoting exchanges between domestic and
international advertising industries.
Nanchang is known as a university city and the capital of Jiangxi province in southeastern China. It is also a
famous historical and cultural site and was chosen as this year's CIAF venue to host the large-scale national event.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and communications company. Omnicom's
branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital
and interactive marketing, direct and promotional marketing, public relations and other specialty communications
services to over 5,000 clients in more than 100 countries.
SOURCE: Omnicom Group Inc.
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