Successful Liberalization Transforms Uganda's Mobile Market, Pyramid Research Finds
CAMBRIDGE, Mass., May 4 /PRNewswire-AsiaNet/ --
Mobile penetration in Uganda is expected to increase from 39.0 percent in 2009 to 70.7 percent by 2014,
prompted by the successful liberalization of the sector and increased competition, according to a new report
from Pyramid Research (www.pyr.com), the telecom research arm of the Light Reading Communications
Communications Markets in Uganda offers a precise, incisive profile of the country's converged
telecommunications, media, and technology sectors based on proprietary data from our research in the
Ugandan market. The 26-page report provides detailed competitive analysis of both the fixed and mobile
sectors, tracks the market shares of technologies and services, and monitors the introduction and spread of
new technologies such as WiMax, IPTV, and VoIP. This executive study provides a comprehensive view of
the Ugandan communications market by analyzing key trends, evaluating near-term opportunities, and
assessing upcoming risks factors. Download an excerpt of this new report here:
Although Uganda is one of the smallest markets in the region, it is also one of the fastest growing markets
in Africa and the Middle East, notes Sylwia Boguszewska, analyst at Pyramid Research and author of the
report. In the next five years, Pyramid anticipates Uganda will experience the second highest percentage
increase in terms of mobile subscriptions among the African countries (after Cameroon). "Mobile penetration
rose from just 1.9 percent at year-end 2002 to an estimated 39.0 percent in 2009," she says. "Pyramid expects
it will increase further to reach 70.7 percent penetration by 2014, while the number of mobile subscriptions will
exceed 27 million," she adds.
The Ugandan telecom sector has gone through a major transformation, notes Boguszewska. "As a result of
a successful liberalization process, Uganda now boasts five mobile operators, three of which are well-
established: MTN Uganda, Uganda Telecom, and Zain Uganda," she explains. "They were joined by Warid
Telecom, which entered the market in February 2008, and Orange Uganda, which launched in March 2009,"
she adds. Anupam is due to enter soon, increasing the number of mobile operators to six.
Increased competition is driving down prices, with new entrant Warid being particularly aggressive to attract
subscribers, and MTN's Zone pricing scheme has also shown high adoption. "Last year, the three mobile
operators -- MTN Uganda, UTL, and Zain -- commanded 85 percent of mobile market subscribers, while Warid
Telecom, despite its late entry in 2008, managed to gain a significant 15 percent market share," Boguszewska
says.
Communications Markets in Uganda is part of Pyramid Research's Africa and the Middle East Country
Intelligence Report Series. Pyramid Research's premium Country Intelligence Reports are the industry's best
available analysis on market trends, regulatory environments, and competitive dynamics for 60 countries
worldwide.
Download an excerpt of this new report here:
Communications Markets in Uganda is priced at $990 and can be purchased online here:
via email at dave.williams@pyr.com or telephone at
+1-858-485-8870.
For more information about Pyramid Research's products and services, please visit www.pyr.com or contact
us at info@pyr.com.
About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the
telecommunications, media, and technology industries. Our analysis is uniquely positioned at the intersection
of emerging markets, emerging technologies, and emerging business models, powered by the bottom-up
methodology of our market forecasts for over 100 countries -- a distinction that has remained unmatched for
more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid
Research works with Heavy Reading, providing the communications industry's most comprehensive market
data, trusted research and insightful technology analysis.
About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused
event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate
source for technology and financial analysis of the communications industry, leading the media sector in terms
of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research,
provide the most comprehensive communications research, market data, and technology analysis in close to
100 markets around the world. Light Reading produces nearly 20 targeted communications events including
TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo,
as well as focused one-day events tailored for cable, mobile, and wireline executives. Light Reading was
acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About TechWeb
business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb
produces the most respected and consumed media brands in the business technology market. Today, more
than 13.3 million* business technology professionals actively engage in our communities created around our
global face-to-face events, Interop, Web 2.0, Black Hat, and VoiceCon; online resources such as the
TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The
Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine,
MSDN Magazine, and Wall Street & Technology magazines. TechWeb also provides end-to-end services
including next-generation performance marketing, integrated media, research, and analyst services. TechWeb
is a division of United Business Media, a global provider of news distribution and specialist information
services with a market capitalization of more than $2.5 billion.
*13.3 million business decision-makers: based on number of monthly connections
About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and
monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses
inform markets and serve professional commercial communities -- from doctors to game developers, from
journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business
information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve
these communities, bringing buyers and sellers together, helping them to do business and their markets to
Press contact:
Jennifer Baker
+1 617 871-1910
jbaker@pyr.com
SOURCE: Pyramid Research
CONTACT: Jennifer Baker,
Pyramid Research,
+1-617-871-1910,
jbaker@pyr.com
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