Aap's Newscentre - Set To Shake Up The News Monitoring Market 1

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27th August 2008, 01:04pm - Views: 692





Media Release - 27 August 2008


AAP’s Newscentre – set to shake up the news monitoring market


Newscentre,

the news monitoring division of Australian Associated Press

(AAP), today announced a significant expansion of its monitoring services with

the launch of broadcast monitoring – a move that will provide clients with fast

access to video and audio news clips at highly competitive prices.


“For far too long there has been no significant competition in the Australian

broadcast news monitoring market” said Clive Marshall the CEO of Australian

Associated Press. With the launch of Newscentre’s radio and television news

monitoring service, business and government now have a real choice in

broadcast news monitoring - and the opportunity to make significant cost

savings.”


Two years in the planning and utilising the very latest search technology, the

broadcast monitoring service will complement Newscentre’s extensive

newspaper, magazine and text monitoring service, providing a one-stop

solution for organisations who wish to monitor the Australian news media.


To coincide with the launch, Newscentre clients will be able to access their

print, text, internet, radio and television clips via a newly-designed online

platform, with all their content available at the click of a mouse.


Kylie O’Reilly Managing Director of AAP’s commercial divisions said, “Over the

past few weeks we have been trialling the service with a number of clients and

the feedback has been fantastic.  Customers love the ease of use of the new

platform, the fact that they can access all of their print and broadcast clips

without delay and particularly in the current business environment that they can

make real savings on their monitoring services.”


“I am delighted that with the launch today, Newscentre can now showcase the

service to companies and government departments across Australia.’’ Ms

O’Reilly concluded.


--  ENDS --



Culture Media Australian Associated Press 1 image


About Newscentre


As AAP’s media monitoring division, Newscentre provides relevant media

coverage from a comprehensive range of selected Australian and international

sources as well as the AAP real-time Newswire.


Newscentre is the only Australian media monitoring service that gives

organisations the power to monitor breaking news through press clippings,

radio and television broadcast clips, the internet and the AAP Newswire in real-

time, 24/7 on one easy to use website.


Through print, broadcast, internet and text monitoring clients can discover what

is being said about their company, competitors and industry.


About AAP


AAP is the national news agency of Australia; it employs almost 600 people

including over 180 journalists and provides a comprehensive Australian and

international news service to the Australian media, business sectors and

beyond – 24 hours a day, 365 days a year.  Virtually all Australia’s newspaper

and broadcast media subscribe to the AAP service.


AAP’s headquarters are in Sydney and it has commercial operations in

Melbourne, Canberra, Brisbane, Perth and Adelaide.


Newscentre is a division of AAP that provides relevant media coverage from a

range of sources across print, radio, television and the internet. Only

Newscentre can offer clients direct, real-time access to the AAP Newswire.


Included: 

AAP Newscentre Monitor Landing Page Web Screenshot.jpg

AAP Newscentre Broadcast Monitoring Web Screenshot.jpg



For further information or interviews contact Kylie O’Reilly

Daytime: (02) 9322 8127

After hours: 0417 550 530







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