Ad Awards Winners Announced by PANPA
SYDNEY - (May 6, 2009): Winners of the Pacific Area Newspaper Publishers’ Association (PANPA) 2009
Advertising Awards have been announced today.
The awards attracted more than 160 entries from newspapers across Australia, New Zealand, the Pacific
and South-East Asia.
They included categories for Executive Excellence, as well as Best Single Print Ad, Best Online Ad and
Best Campaigns for Print and Online. In all, there were 16 separate categories, many of which were
divided into three circulation groups to provide a level playing field for newspapers of every size.
The awards were restricted to in-house creative and campaign planning work. No ad agency work was
permitted.
“Judges have praised the quality of the entries,” said the chief executive of PANPA, Mark Hollands. “The
best work was achieved by newspapers and executives who are closest to their clients. Their depth of
partnership and collaboration produced great ads and campaigns, as well as excellent results.
“Many entries – not just the winners – demonstrated the value of advertising in newspapers. The
challenge within sales teams is to create strong relationships, and be allowed to spend time to do that,”
Mr Hollands said.
“Transactional, order-taking relationships are not enough in any industry today. The finest executives in
newspaper ad sales know this, and they have demonstrated what is possible through these awards. It
will inspire others to follow their lead and achieve their own success.”
The awards criteria has changed substantially to include bundling of print and online advertising as a
single solution, as well as online creative and campaigns.
PANPA also revamped awards for individual executive excellence, ensuring new lines of revenue from
the internet were recognised. Of the six executive categories, three were won by colleagues at The Age
in Melbourne.
Sixteen judges, looking at multiple categories, took part in the awards, including executives from
Singleton Ogilvy and Mather, thebrandshop, KPMG and Workstream Solutions.
The Winners
Executive Excellence
Advertising Manager of the Year
-
David Fisher, Community Newspaper Group, Western Australia
Display Advertising Executive of the Year
-
Alex Keynes, The Age
Online Advertising Executive of the Year
-
Luke Donkin, News Digital Media
Classifieds Sales Executive of the Year
-
Tia Clarke, The Age
Excellence in Advertising Bundling (print & digital)
-
Richard Lehocz, The Age
Creative Services Professional of the Year
-
Jason Howard, Leader Newspapers, Melbourne
Best Single Advertisement in Print
(by circulation category)
0 – 25,000
Shepparton News, Victoria, & The Courier, Ballarat, Victoria
25,001 – 90,000
Waverley / Oakleigh Monash Leader, Melbourne
90,001+
Sun-Herald, NSW
Highly commended: The Advertiser, Adelaide
Best Single Advertisement Online
Metropolitan / National
Leader Newspapers, Melbourne
Best Print Campaign
0 – 25,000
Sunshine Coast Daily, Queensland
Highly commended: The Courier, Ballarat, & Riverine Herald, Victoria
25,001 – 90,000
Illawarra Mercury, NSW
Highly commended: Berita Harian, Singapore
90,001+
The Advertiser, Adelaide
Highly commended: The New Paper, Singapore & Sun-Herald, NSW
Best Online Campaign for a Client (Open)
News Digital Media
Highly commended: Fairfax Digital
Best Integrated Campaign
0 – 25,000
Sunshine Coast Daily, Queensland
25,001 – 90,000
Canberra Times
90,001+
Sydney Morning Herald
Best Dedicated Environments
0 – 25,000
Marlborough Express, NZ
Highly commended: Timaru Herald & Sunshine Coast Daily
25,001 – 90,000
Canberra Times
90,001+
Manly Daily, NSW
Highly commended: The Age, Melbourne
Best Advertisement Promoting Print
0 – 25,000
Timaru Herald, NZ
Highly commended: The Advocate, Tasmania
25,001 – 90,000
The Chronicle, Queensland
Highly commended: The Business Times, Singapore
90,001+
Sydney Morning Herald
Best Tactical Use of Newspapers
25,001 – 90,000
The Examiner, Tasmania
90,001+
The Advertiser, Adelaide
Highly commended: My Paper, Singapore
Best Innovation in Advertising
(Open)
Otago Daily Times, NZ
We Wish!
(The proposal we wish the client had bought but didn’t)
(Open)
Wanganui Chronicle, NZ
Highly commended: The Herald, Newcastle, NSW
For further information:
Mark Hollands, PANPA: +61 8338 6300
NEWS 
