Bloomberg Television Covers China During Olympic Games

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1st August 2008, 11:41am - Views: 549








BLOOMBERG TELEVISION Covers China During Olympic Games


NEW YORK and HONG KONG, August 1 /PRNewswire-AsiaNet/ --


    Starting Monday, BLOOMBERG TELEVISION(R) viewers will see live special reports on China

from Bloomberg's Beijing and Hong Kong bureaus before, during and immediately after the

Olympic Games.  Bloomberg anchors Steve Engle and Susan Li will report from Beijing and

interview guests across Asia about China's development and the financial impact of the

games.


    Special coverage related to the Olympics will explore the impact of

lower-than-expected tourism leading up to the games, the development of

China's culinary industry, China's ongoing environmental challenges, efforts

to clean up Beijing's air and the transformation of Shenyang from the second

most polluted city on earth to an Olympic host site where the air is cleaner

than Beijing's.


    BLOOMBERG TELEVISION coverage of China during the 2008 Olympics will air

across Asia, Europe, the U.K. and the U.S. starting Monday, August 4.  In

Asia, segments will air on Bloomberg Live at 6AM HKT, Bloomberg Now at 9AM

HKT, Bloomberg Today airing at 11PM HKT and Asia Business Tonight airing at

6PM and 8PM HKT. The special reports can be seen in the US and Europe on

Bloomberg Live, which airs at 7PM ET/ 12AM BST.


    This exclusive news and follow up reports are available to the public on

BLOOMBERG TELEVISION and BLOOMBERG RADIO(R) services worldwide, as well as to

users of the BLOOMBERG PROFESSIONAL(R) service. Clips from the interviews will

be archived and available via the BLOOMBERG PROFESSIONAL service.


    About Bloomberg Television

    The BLOOMBERG TELEVISION(R) service is the only worldwide 24-hour business

and financial television network, broadcasting in seven languages to more than

200 million homes via eleven channels.  BLOOMBERG TELEVISION programming is

created exclusively by the global BLOOMBERG NEWS(R) service with more than

2,300 professionals in over 135 bureaus.  The dynamic BLOOMBERG TELEVISION

screen adds depth and context to on-air reports, providing viewers with

charts, breaking news, stock quotes and relevant stock indexes in real time

gleaned from the news, data and analytics tools of the BLOOMBERG

PROFESSIONAL(R) service.


    About Bloomberg

    Bloomberg is the global provider of financial data, news and analytics.

The BLOOMBERG PROFESSIONAL(R) service and Bloomberg's media services provide

real-time and archived financial and market data, pricing, trading, news and

communications tools in a single, integrated package to corporations, news

organizations, financial and legal professionals and individuals around the

world.  Bloomberg's media services include the global BLOOMBERG NEWS(R)

service with more than 2,300 professionals in over 135 bureaus worldwide; the

BLOOMBERG TELEVISION(R) 24-hour business and financial network produced and

distributed worldwide on eleven channels in seven languages; and BLOOMBERG

RADIO(R) services providing up-to-the-minute news on XM, Sirius and WorldSpace

satellite radio globally and on WBBR 1130AM in New York.  In addition,

Bloomberg publishes BLOOMBERG MARKETS(R) magazine and BLOOMBERG PRESS(R) books

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for investment professionals. For more information please visit



    The BLOOMBERG PROFESSIONAL service and data products are owned and

distributed by Bloomberg Finance L.P. (BFLP) except that Bloomberg L.P. and

its subsidiaries (BLP) distribute these products in Argentina, Bermuda, China,

India, Japan and Korea.  BFLP owns and distributes Bloomberg Markets Magazine.

BLP provides BFLP with global marketing and operational support and services.

Bloomberg Tradebook is distributed by Bloomberg Tradebook LLC and its

subsidiaries.  BLP owns and distributes Bloomberg Television, Bloomberg Radio,

the Bloomberg Website and Bloomberg Press.  BLOOMBERG, BLOOMBERG PROFESSIONAL,

BLOOMBERG MARKETS, BLOOMBERG NEWS, BLOOMBERG ANYWHERE, BLOOMBERG TRADEBOOK,

BLOOMBERG BONDTRADER, BLOOMBERG TELEVISION, BLOOMBERG RADIO, BLOOMBERG PRESS

and BLOOMBERG.COM are trademarks and service marks of Bloomberg Finance L.P.,

a Delaware limited partnership, or its subsidiaries.  BTV is a trademark and

service mark of Bloomberg L.P., a Delaware limited partnership.  All rights

reserved.



         SOURCE:    Bloomberg


         CONTACT:   Heidi Tan

                    Bloomberg LP

                    +1-212-617-5375

                    htan14@bloomberg.net 


         Web site:  http://www.bloomberg.com 







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