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MEDIA RELEASE  
 
 
Media Contacts: 
Caroline Shawyer, The PR Group 
Mob: 0401 496 334, caroline@prgroup.com.au 
Twitter: @cshawyer 
 
 
 
Hulu Director Confirmed to Speak at  
Media2010 
 
 
 
Media2010  Introducing the New Media Decade 
One-day conference presented by Fairfax Digital in association with XMediaLab  
Friday 19 February 2010 
Doltone House, Sydney 
 
Sydney, January 25, 2010: Simon Gallagher, Director of International Business Development at 
Hulu, the online video sensation that has rocketed to become one of the top video destinations on 
the Internet in the U.S, is confirmed to speak at Media 2010 commercial media summit in Sydney, 
February 19, 2010.   
 
Gallagher is a sports and entertainment executive with extensive international experience 
representing media rights for some of the worlds most recognisable brands. As director, 
international business development, Simon is instrumental in the continued growth and expansion 
of Hulu into new markets. 
 
Hulu  a joint venture between News Corp, Disney and NBC Universal is a free online video 
service that offers hit TV shows, movies and clips at Hulu.com and other online destination sites 
 
anytime in the U.S. Since its inception in 2007, Hulu has reached over 43 million unique users 
each month. It features content from over 200 premium content partners as well as advertising 
from over 400 of the worlds leading brands.  
 
With Frost & Sullivan predicting a 48% compound annual growth in video advertising over the 
next 5 years and internet video consumption rising 130%, Jack Matthews, CEO of Fairfax Digital 
predicts Internet video will come of age in 2010 and be a disruptive force transforming the multi-
billion dollar television industry.  
 
We are thrilled to have Simon keynote Media 2010. With Australia starting to get serious about 
IPTV, Simon will be able share with us great insight on how Hulu captured the U.S online video 
market. 
 
Media 2010 will feature insights from cutting edge CEOs and media entrepreneurs from around 
the world including: New York Times, Al Jazeera, The Daily Mail and Associated Northcliffe 
Digital, Moderati, MSNBC, Thomson Reuters, Denuo, Fairfax Digital, Information Architects, Adify 
 
For media interviews and press passes please contact Caroline Shawyer at The PR Group, on: 
Tel: 0401 496 334, (03) 9662 2011 or email: caroline@prgroup.com.au 
 
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ENDS - 
 
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About Fairfax Digital 
 
Part of Fairfax Media Limited, Fairfax Digital is one of the world's most respected media 
organisations, with a network of 200+ websites that reaches a unique audience of over 5.7 million 
Australians per month. Its Media Division includes the leading news sites smh.com.au, 
theage.com.au, brisbanetimes.com.au, WAtoday.com.au and parenting website Essential Baby, 
providing incisive and up to date news, business, technology, sport and lifestyle content. The 
Classifieds Division holds strong positions in online employment, motoring and property 
categories, with brands including Domain, Drive, MyCareer, TheBigChair, CommercialRealEstate 
and Country Cars. Its Transactions Division consists of a portfolio of sites that lead in their niche 
 
 
About X|Media|Lab  
 
X|Media|Lab is the internationally acclaimed professional network and digital media event for the 
worlds creative industries.  X|Media|Lab provides assistance with creative industries 
development, business development and access to international expertise and finance.  Each 
X|Media|Lab is a completely unique event where people with original digital media ideas connect 
with a superb international network of independent creative thinkers, technology wizards, 
commercialisation experts, potential business partners and financial resources. 
 
Since its founding at the Sydney Opera House in 2003, 30 X|Media|Lab events have been held in 
10 locations all around the world including: Beijing, Shanghai, Suzhou, Mumbai, Kuala Lumpur, 
Singapore, Seoul, Amsterdam, London, Los Angeles, Auckland, Wellington, Melbourne and the 
Sydney Opera House.