ACMA Media
Release
119 /2010
Page 1 of 1
7 October 2010
Ryde community radio station 2RRR breaches
advertising licence condition
The Australian Communication and Media Authority has found that community radio
broadcaster 2RRR Ryde breached the licence condition that requires community
broadcasters not to broadcast advertisements.
After investigating a complaint from a member of the community, the ACMA found
the licensee broadcast an advertisement on 18 July 2010 during the Mahak
program. During the show, the financial support of a sponsor was not appropriately
acknowledged with an accompanying sponsorship tag, as required under the
Broadcasting Services Act 1992.
In response to the breach finding, 2RRR has amended its sponsorship policy,
requiring all sponsorship announcements to be pre-recorded and approved by the
Sponsorship Co-ordinator prior to broadcast. Additionally, all presenters are
required to undertake accredited training in media law.
The ACMA considers these actions demonstrate 2RRR’s commitment to meeting its
obligations under the licence conditions. The ACMA will take no further action at this
time, but will monitor 2RRR’s ongoing compliance with the licence conditions.
Ryde Regional Radio Cooperative Ltd (2RRR) holds a long term community
broadcasting licence to provide a radio service in the Ryde RA1 licence area in New
South Wales.
More information about community broadcasting and a copy of investigation report
2449 are available on the ACMA website.
For more information or to arrange an interview please contact: Donald
Robertson, Media Manager, on (02) 9334 7980, 0418 86 1766 or
media@acma.gov.au.
The ACMA is Australia’s regulator for broadcasting, the internet, radiocommunications and
telecommunications. The ACMA’s strategic intent is to make communications and media work in
Australia’s public interest. For more information: www.acma.gov.au.
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