Mr119-10:ryde Community Broadcaster 2rrr Breaches Advertising Licence Condition

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7th October 2010, 06:53pm - Views: 553





Misc Miscellaneous Australian Communications And Media Authority 1 image

 














ACMA Media

Release

119 /2010



Page 1 of 1

7 October 2010


Ryde community radio station 2RRR breaches

advertising licence condition


The Australian Communication and Media Authority has found that community radio

broadcaster 2RRR Ryde breached the licence condition that requires community

broadcasters not to broadcast advertisements.

After investigating a complaint from a member of the community, the ACMA found

the licensee broadcast an advertisement on 18 July 2010 during the Mahak

program. During the show, the financial support of a sponsor was not appropriately

acknowledged with an accompanying sponsorship tag, as required under the

Broadcasting Services Act 1992.

In response to the breach finding, 2RRR has amended its sponsorship policy,

requiring all sponsorship announcements to be pre-recorded and approved by the

Sponsorship Co-ordinator prior to broadcast. Additionally, all presenters are

required to undertake accredited training in media law. 

The ACMA considers these actions demonstrate 2RRR’s commitment to meeting its

obligations under the licence conditions. The ACMA will take no further action at this

time, but will monitor 2RRR’s ongoing compliance with the licence conditions.

Ryde Regional Radio Cooperative Ltd (2RRR) holds a long term community

broadcasting licence to provide a radio service in the Ryde RA1 licence area in New

South Wales.

More information about community broadcasting and a copy of investigation report

2449 are available on the ACMA website.

For more information or to arrange an interview please contact: Donald

Robertson, Media Manager, on (02) 9334 7980, 0418 86 1766 or

media@acma.gov.au.


The ACMA is Australia’s regulator for broadcasting, the internet, radiocommunications and

telecommunications. The ACMA’s strategic intent is to make communications and media work in



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