The Australian Financial Review Magazine Takes An Inside Look At Australia's High-stake Bid To Host

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29th January 2010, 02:59am - Views: 829





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MEDIA RELEASE


EMBARGOED UNTIL MIDNIGHT THURSDAY JANUARY 28, 2010


The Australian Financial Review Magazine takes an inside look at Australia’s

high-stake bid to host the Soccer World Cup.

 

In an exclusive interview Football Federation Australia (FFA) Chairman, Frank

Lowy, reveals Australia’s strategies to win.


Australia’s bid is based on $45million in federal government funding and is run by a

team of international consultants. But it will be connections and relationships which

will probably get Australia over the line.


Lowy himself may be the bid’s biggest asset.

A relentless networker, he already boasts close relationships with several key FIFA

delegates including President Sepp Blatter. 


Threats to Australia’s bid are not limited to rival nations. Our other football codes

here are challenging it because a local World Cup threatens to disrupt their seasons

with loss of access to stadiums and jeopardise million dollar broadcasting rights.


As decision day draws closer, pressure is mounting – particularly from Europe - on

Frank Lowy and his associates at the FFA to remain frontrunners in the World Cup

bidding war. 



About The AFR Magazine

Since its launch in 1995, The AFR Magazine has maintained its impeccable

reputation for incisive editorial on the most important trends in business, politics,

travel, design, fashion and the arts. The AFR Magazine is published on the last

Friday of every month in The Australian Financial Review

The Financial Review Group is part of Fairfax Media Limited, Australasia's largest

newspaper publishing group. 


For more information on this release, please contact:

John Stensholt

Financial Review Group

655 Collins Street

Docklands, Victoria 3008

Telephone: (03) 9603 3327







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