Producer Quincy Jones And Singer/songwriter Lionel Richie Announce Plans For The International Relea

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11th February 2010, 05:50pm - Views: 458






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MEDIA RELEASE PR38293

Producer Quincy Jones and Singer/Songwriter Lionel Richie Announce Plans for the International

Release and Distribution of 'We Are The World 25 For Haiti' - Fans Urged To 'Download To Donate'


LOS ANGELES, Feb.11 /PRNewswire-AsiaNet/ --


            World premiere of video to air exclusively on NBC during coverage of the Opening Ceremony of the

Vancouver Winter Olympics; Fremantle  Media Enterprises and GroupM partnered to secure international

distribution for a simulcast airing the following day


              Downloads and exclusive content will be available on



    Quincy Jones, producer, and Lionel Richie, co-writer, of the iconic 1985

philanthropic anthem "We Are The World," today announced details surrounding

the world premiere and global distribution of the contemporary version of the

song and accompanying video We Are The World 25 For Haiti. Recorded on

February 1st in the same studio as the original 25 years earlier (Henson

Recording Studios, formerly A&M Recording Studios) the new version, in which

Jones and Richie serve as executive producers and producers, was created in

collaboration with executive producers Wyclef Jean, Randy Phillips and Peter

Tortorici; producers Humberto Gattica and RedOne; and co-producers Rickey

Minor, Mervyn Warren and Patti Austin to benefit the Haitian earthquake

relief efforts and the rebuilding of Haiti. This production was made possible

through financial support from Visa Inc.


   

The world premiere of We Are The World 25 For Haiti will air during NBC's

coverage of the Opening Ceremony of the Vancouver Winter Olympics this

Friday, February 12 at 7:30 p.m. ET/6:30 C.T. Shortly after the premiere,

details about a multi-network international roadblock simulcast will be

announced.


    Academy Award-winning writer-director Paul Haggis (Crash, Million Dollar

Baby), whose own personal efforts as well as those of Artists for Peace and

Justice have already saved countless lives in Haiti, filmed the private

recording session to create the accompanying video and "behind-the-scenes"

production, and serves as Film Director and as an Executive Producer with

Jones, Richie, Jean, Phillips and Tortorici.


    Following the world premiere, fans will immediately be able to download

the song and view exclusive footage from the recording session on the

official website: WORLD25.org. Downloads will also be available on iTunes,

and through a partnership with YouTube, the video will be viewable on the "We

Are the World 25" YouTube Channel (http://www.youtube.com/wearetheworld).

Immediate donations will be made possible by clicking on the "Donate Now"

button on YouTube or by downloading the song on iTunes.


    Commented Jones, "It warmed my heart to see that the experience during

the recording of We Are The World 25 For Haiti embodied the same enthusiasm,

sense of purpose and generosity as the original recording 25 years ago. Every

one of the artists who participated, regardless of genre or generation,

walked into the room with their hearts and souls completely open to coming

together to help the people of Haiti. Through the contributions of their

voices to this new rendition of 'We Are The World,' and with the help of our

partners, the We Are The World Foundation will be the most transparent

not-for-profit foundation ever created."


    "When I was first approached about recording a new version of We Are The

World, I was lukewarm because the first effort was so iconic, then Haiti

happened and I realized that this was the kind of crisis for which the song

was originally written," said Richie. "The new version takes the copyright to

a different place while staying true to the iconic nature of the original.

What a better way to help rescue our Haitian brothers and sisters in

distress, bring a heightened awareness to that country's plight and needs,

and bring some of the world's greatest talent together. The result speaks for

itself so DOWNLOAD TO DONATE!"


    All proceeds will go to the We Are The World Foundation, a newly created

not-for-profit organization founded by Quincy Jones and Lionel Richie whose

other board members will include Wyclef Jean, Paul Haggis, Randy Phillips,

Peter Tortorici and Ambassador Luis Moreno of the Inter-American Development

Bank. The Foundation is dedicated to raising money and making grants to

charitable organizations with meaningful and efficient relief and development

programs that are responding to the continuing crisis in Haiti. Charities are

currently being identified whose relief programs best fit the Foundation's

vision of marshalling the support of the community for the benefit of the

victims of disaster and poverty. Grants will soon be made and the funds put

to work towards charitable and relief efforts. Until then, The Foundation

will hold and guard the funds dedicated to this important work.


    "I am touched by the enthusiasm and support we are seeing from the

entertainment community," said Wyclef Jean. "With the continued efforts of

the global community, we increase our chances of successfully bringing Haiti

much needed relief; and taking the next step in reconstructing a 21st century

Haiti."


    "Careers are often measured by the positive effect of one's actions on

the human condition, not just by the accumulation of wealth," said Randy

Phillips, President & CEO, AEG Live. "When AEG Live and I were asked to help

squire this effort by Lionel Richie and Quincy Jones, we knew this would

leave an indelible mark on our souls and on the rebirth of the island nation

of Haiti. Our mantra throughout the entire process was simply: FOR HAITI!"


    Upon its original release, We Are the World quickly became the fastest

selling single in history and in the years that have followed, USA for Africa

has raised and distributed more than $63 million in revenue from the sales of

more than 7 million units of the album, single and cassettes, plus nearly 2

million digital sales and related merchandise. Just over half the total was

spent on emergency relief (food, medicine, and refugee services) and the

balance was used to support more than 500 different relief, rehabilitation

and development projects in 18 different countries in sub-Saharan Africa.


    "We at GroupM are honored to provide our support to make We Are the World

a vibrant global platform that shows what the power of creativity, community

and media can do to help the people of Haiti in their valiant recovery from

this tragedy," said Peter Tortorici, CEO GroupM Entertainment Worldwide.


    FremantleMedia, the company behind the Idol, Got Talent and The X Factor

TV brands, has generously offered to work with WATW25 on the international

distribution of the full music video to the secure the maximum impact

globally and will coordinate its efforts with GroupM, the world's leading

media investment agency group in distributing the video content WorldWide.


    The 25th Anniversary recording will help further the spirit of activism

around the 25th Anniversary of We Are the World that was at the heart of the

original song and movement.


    CONTACTS:


    Sara Vicendese

     (310) 275-3222

    vicendese@sunshinesachs.com


    Arnold Robinson

     (310) 854-8193

    arobinson@rogersandcowan.com


    Michael Roth

     (213) 742-7155

    mroth@lakings.com



                             We Are The World 25

                          Artist & Creative Roster

    

    WYCLEF JEAN                              JANET JACKSON

    P!NK                                     CARLOS SANTANA

    JENNIFER HUDSON                          JAMIE FOXX

    SUGARLAND                                ADAM LEVINE

    JASON MRAZ                               EARTH WIND & FIRE

    NATALIE COLE                             THE JONAS BROTHERS

    T PAIN                                   BRIAN WILSON

    JUSTIN BIEBER                            NICOLE SCHERZINGER

    INDIA.ARIE                               JULIANNE HOUGH

    MARY MARY                                MELANIE FIONA

    BEBE WINANS                              MYA

    TYRESE GIBSON                            ANTHONY HAMILTON

    RAPHAEL SAADIQ                           GLADYS KNIGHT

    KERI HILSON                              JOEL & BENJI MADDEN

    HEART                                    BRANDY

    KIDADA JONES                             MUSIQ SOULCHILD

    MILEY CYRUS                              AKON

    JORDIN SPARKS                            CELINE DION

    ROB THOMAS                               KATHARINE MCPHEE

    JEFF BRIDGES                             RANDY JACKSON

    BUSTA RHYMES                             KID CUDI

    USHER                                    WILL.I.AM

    KANYE WEST                               LL COOL J

    ISAAC SLADE (AKA THE FRAY)               SNOOP DOGG

    NICOLE RICHIE                            TREY SONGZ

    ETHAN BORTNICK                           TARYLL JACKSON

    TAJ JACKSON                              TJ JACKSON

    VINCE VAUGHN                             DRAKE

    FREDA PAYNE                              FAITH EVANS

    ROBIN THICKE                             RASHIDA JONES

    BARBRA STREISAND                         JIMMY JEAN LOUIS

    ENRIQUE IGLESIAS                         ZAC BROWN

    LIL WAYNE                                TONY BENNETT

    JOSH GROBAN                              SEAN GARRETT

    HARRY CONNICK, JR.                       AL JARDINE

    BONE THUGS AND HARMONY (BIZZY BONES)     AR RAHMEN

    FERGIE                                   MARY J BLIGE

    ORIANTHI                                 MANN

    NIPSEY HUSSLE                            IYAZ

    KEITH HARRIS                             NIKKA COSTA

    TONI BRAXTON                             FARNSWORTH BENTLEY

    PLAIN PAT                                IL TRIO


SOURCE: We Are The World 25 For Haiti


    CONTACT: 

    Sara Vicendese, 

    +1-310-275-3222, 

People Feature We Are The World 25 For Haiti 3 image

    vicendese@sunshinesachs.com;


    Arnold Robinson, 

    +1-310-854-8193, 

    arobinson@rogersandcowan.com; 


    or Michael Roth, 

    +1-213-742-7155, 

    mroth@lakings.com


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