Spice Up Your Mobile With Free Rmit Ring Tones

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29th July 2008, 02:56pm - Views: 660

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Spice up your mobile with free RMIT ring tones 

Forget paying for tunes for your mobile – RMIT University students have created

a range of cool ring tones that can be downloaded for free.

Visitors to RMIT’s City campus on the University’s Open Day (Sunday, 10

August) can have the tones sent directly to their mobiles, while others can

download them free from an internet gallery.

The MP3 ring tones were produced by students in the Bachelor of Arts (Music

Industry Studies) program, which prepares graduates for working in the music

business of the 21st century.

Acting Program Director Barry Hill said the ring tone project was part of the

accessible coursework within the Music Industry Studies program.

“The project is representative of the way this program has responded to the rapid

transformations in the music industry over the last few years,” Mr Hill said.

“Ring tones sales and subscriptions now account for more than 10 per cent of

global music sales and it’s a market that’s growing dramatically each year –

tunes that started out as ring tones are now topping mainstream pop charts.

“Downloadable digital music formats present exciting new revenue and

marketing opportunities for musicians, who no longer need to rely on the old

formula for success of playing gigs, building a fanbase and securing a record

deal with a major label to succeed in their artistic endeavours.”

RMIT students currently transfer into Music Industry Studies after completing at

least one year of tertiary study, but the program is set to become a full, three-

year Bachelors degree in 2009. 

“Music practitioners need to know how to work in the new world of the music

industry,” Mr Hill said.

“Our students are learning how to set up online music businesses and some are

already using them successfully as platforms to promote their work, selling audio

content internationally as far as Poland.” 

The ring tones can be downloaded from the site:

For interviews: Barry Hill, (03) 9925 3789 or 0414 877 677.

For general media enquiries: RMIT University Media and Communications,

Gosia Kaszubska, (03) 9925 3176 or 0417 510 735.

29 July, 2008

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